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NetObjects Rounds Out Marketing Team With Seasoned Management
3DO, Netscape Experience Furthers Company's Website Production Leadership

Redwood City, CA, March 27, 1996 -- Four seasoned marketing professionals with relevant industry experience at companies such as Netscape Communications Corporation and the 3DO Company today joined NetObjects, Inc., an emerging leader in Website production software.

The new appointees include Tom Hammer, Ted Simonides, Kamini Ramani and Kelly Maloney who join NetObjects as senior director, developer relations and evangelism, and directors of product management, corporate communications and marketing services respectively. All four report to David Kleinberg, NetObjects founder and executive vice president of marketing and sales.

"Our unique approach to Website production requires the rapid development of accurate strategies for business partners, developers and prospective customers," said Samir Arora, CEO of NetObjects. "Ted's Web publishing marketing experience and Tom's history of building tools and developer support will be invaluable in our efforts to redefine Website production."

Hammer, 32, brings over ten years of tools engineering management and developer relations experience. Prior to NetObjects, as director of software tools at 3DO, Hammer delivered a suite of content creation tools for a diverse set of desktop computing, workstation, and console platforms. Prior to 3DO, during an eight-year stint at Apple Computer, Hammer evolved HyperCard into a successful commercial product providing greater multimedia capabilities, an open scripting model, and royalty-free runtime distribution. Hammer holds a bachelor of science from the University of California, Davis and a master of business administration from the University of Michigan.

Simonides, 35, brings over ten years of corporate and consumer software marketing and sales experience. Most recently, as marketing and product management consultant for Navigator Gold, Netscape's Web browsing and page creation product, Simonides devised and implemented a comprehensive launch strategy. Prior to his Netscape assignment, Simonides led the Magic Cap desktop division of General Magic where he managed relationships with the company's alliance partners including AT&T and Sony Corporation. Prior to General Magic, as group product manager for the graphics line of Software Publishing Corporation, Simonides launched and shipped several major releases of Harvard Graphics. Simonides holds a bachelor of science in business management from Babson College.

Ms. Ramani, 32, brings ten years of high technology public relations experience including providing counsel to executives such as Steven P. Jobs, chairman of NeXT Computer and representing Adobe Corporation, Autodesk, Inc. and Wells Fargo Bank. Ramani holds a bachelor of arts from Bombay University, a master of arts from Yale University and a master of arts in communication research from Stanford University.

Ms. Maloney, 32, brings over ten years of marketing services experience at the Hewlett-Packard Company, 3Com Corporation and Pure Software, a development tools company. One of Pure's first marketing communications employees, Maloney implemented marketing campaigns for the company from its start-up phase through its successful public offering last year. Maloney pursued studies in business administration at Northern Illinois University and Roosevelt University.

NetObjects brings a unique combination of design, technology and business expertise to the Web site publishing market. The company's Website publishing products are based on object technology and a structured content approach which will dramatically improve the design and production of Web sites. Founded in November 1995, NetObjects provided the key enabling publishing technology for the 24 Hours in Cyberspace web site, the largest online publishing event to date. The company is funded by Norwest Venture Capital, Venrock Associates and private investors.

About NetObjects
NetObjects, Inc. develops products that enable Web site builders to dramatically improve the design, authoring, publishing, and updating of Web sites. NetObjects Fusion provides the first visual, site-oriented approach to building Web sites, unlike first generation, text-based, page-oriented tools. NetObjects Fusion is the first smart Web site building application that integrates automated site building, professional-quality design and data publishing, thereby lowering the cost, time and tedium of building high-quality Web sites. Founded in 1995 and headquartered in Redwood City, California, NetObjects is privately-held and funded by Norwest Venture Capital, Venrock Associates and private investors. Information about NetObjects and its products can be found on the World Wide Web at http://www.netobjects.com or by calling 1-888-449-6400.

For press inquiries, contact:
Kamini Ramani
Director of Corporate Communications
(415) 482-3238
kamini@netobjects.com

 

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