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NetObjects Endorses Apple's Hot Sauce Technology to Bring Structured Content to the Web
NetObjects Fusion Will Generate MCF files to create visual maps of Web Sites

Netscape Developers Conference, New York, NY, October 16, 1996 -- NetObjects Inc. today announced that it is supporting Apple's proposed industry standard, HotSauce Meta Content Format (MCF), which allows developers to build data access tools that work with any kind of Internet or intranet-based data.

NetObjects will support Apple's HotSauce MCF in NetObjects Fusion, a Web site development tool that combines automatic navigation and linking, professional-quality design, and data publishing features. HotSauce MCF will be first supported in Version 1.0 of NetObjects Fusion for the Macintosh, shipping before the end of the year. Support for the Windows version of NetObjects Fusion will come in the next release of that product.

"Structure is at the core of NetObjects Fusion," said Tom Melcher, vice president of business development, NetObjects. "Apple's HotSauce MCF complements our philosophy that structured information is easier to navigate."

"Apple is taking a leadership role in defining and deploying HotSauce MCF because we want to create new opportunities for software developers at the same time as we make the Internet easier for everyone," said Larry Tesler, vice president of Apple's AppleNet division. "HotSauce MCF plays a role similar to HTML in the industry; as HTML is to the displayed page, MCF is to structured content."

HotSauce Connects Any Kind of View with Any Kind of Data. The HotSauce meta content format is used to represent a wide range of information about content. It can describe information about content included in Web pages, gopher and ftp files, email, and structured databases, allowing Webmasters to make their content available through a variety of views to consumers of the content. HotSauce MCF is both platform and application independent.

In addition to Internet and intranet data, HotSauce MCF can describe data on one's own computer and local area network, thereby enabling seamless integration of desktop and network content, not only in HTML browsers, but in a wide variety of access tools created by software developers operating in an open market.

NetObjects Fusion
People who build Web sites with NetObjects Fusion can automatically generate a standard MCF file to aid with navigation. Published sites can contain a link that points to an MCF file that can be read with any MCF-enabled browser.

NetObjects Fusion is the first smart Web site building application that combines automated site-building, professional-quality design and data publishing. NetObjects Fusion has taken the Web development and design community by storm. Since July 29, thousands of customers have downloaded pre-release versions of the product and have used it to build rich Web sites. These "NetObjects Fusionaries" have hailed the product's elegance, power, and quantum leap in productivity. Product reviewers such as CNET and TechWeb have called NetObjects Fusion "the king of Web publishing tools," noting that "for graphical development in record time, nothing else comes close."

About NetObjects
NetObjects, Inc.'s develops Web site building products that are based on the first visual, site-oriented approach to building Web sites, unlike first-generation, text-based, page oriented tools. NetObjects Fusion is the first smart Web site building application that integrates automated site building, professional-quality design and data publishing, thereby lowering the cost, time and tedium of building high-quality Web sites. NetObjects Fusion is actively promoted by NetObjects' partners IBM, Netscape, Microsoft, UUNET Technologies, and Sun Microsystems' Javasoft division.

Founded in 1995 and headquartered in Redwood City, California, NetObjects is privately held and funded by Norwest Venture Capital, Venrock Associates and private investors. Information about NetObjects and its products can be found on the worldwide Web at http://www.netobjects.com or by calling 1-888-449-6400.

About Apple Computer, Inc.
Apple Computer, Inc., a recognized innovator in the information industry and leader in multimedia technologies, creates powerful solutions based on easy-to-use personal computers, servers, peripherals, software, personal digital assistants and Internet content. Headquartered in Cupertino, California, Apple develops, manufactures, licenses and markets solutions, products, technologies and services for business, education, consumer, entertainment, scientific and engineering and government customers in more than 140 countries.

Apple's home page on the World Wide Web: http://www.apple.com

NOTE TO EDITORS: To access Apple press releases, background material, and contact information on the Web, visit The Source at: www.apple.com/source/. If you are interested in receiving Apple press releases by fax, call 1-800-AAPL-FAX (1-800-227-5329) and enter your PIN number. If you do not have a PIN number, contact Apple's Media Helpline at (408) 974-2042 to request one. If you would like to receive Apple press releases by email, please send an email message to listproc@guisel.austin.apple.com. Include the text "subscribe pressrel [your full name]" in the body of the message. To remove your address from the mailing list send an email message to listproc@guisel.austin.apple.com. Include the text "remove pressrel" in the body of the message.

Contacts:
Sandra Livinghouse
Burson Marsteller for Apple Computer
(408) 974-1109
slivinghouse@applelink.apple.com

Priti Khare
NetObjects, Inc
(415) 482-3251
priti@netobjects.com

Apple, the Apple logo, AppleScript, Mac, Mac OS and QuickTime are registered trademarks of Apple Computer, Inc. PowerPC is a trademark of International Business Machines Corporated, used under license therefrom. All other brand names mentioned are trademarks or registered trademarks of their respective holders and are hereby acknowledged.

NetObjects Fusion is a trademark of NetObjects, Inc.

 

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