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Redwood City, Calif., October 13, 1997-- NetObjects, Inc. today announced that its award-winning Web authoring software, NetObjects Fusion 2.0, will be available through the retail and electronic software distribution channels. Expanding on the company's recently announced price reduction initiative, the effort is aimed at building dominant market share in the Web authoring software market and making NetObjects Fusion broadly available to end-users.
As part of its strategy to penetrate the retail channel, NetObjects has signed a retail distribution agreement with SSI Macmillan Distribution which will enable customers to purchase NetObjects Fusion in the retail channel at computer superstores such as CompUSA, consumer electronic stores such as Frys, and software stores such as Egghead. The product will be available in retail stores on November 1, 1997 for an estimated street price of $295.
"NetObjects Fusion has established itself as the leading product in the Web authoring market," said Jeff Orr, vice president of sales, SSI Macmillan Distribution. "With its unique feature set, brand recognition and competitive new price point, we are enthusiastic about bringing NetObjects Fusion to the retail channel."
In addition to its retail distribution agreement, NetObjects has also announced partnerships with leading electronic software distributors software.net and CNET’s BUYDIRECT.COM, to make NetObjects Fusion easily available to the growing number of customers who purchase software on-line.
"Our relationship with these leading channel partners will ensure broad distribution of NetObjects Fusion and will enable our customers to easily purchase the product from the channel of their choice," said Mark Patton, vice president of sales and marketing at NetObjects. "We have seen a significant increase in the demand for NetObjects Fusion since we reduced the price of the software last month, and by entering the retail and ESD channels we will ensure that we meet this increasing demand quickly and efficiently."
"We are very pleased that NetObjects selected software.net as a platform for its first foray into distributing software over the Internet," said Kendall Fargo, director of sales and marketing at software.net. "We believe the entry of category leaders like NetObjects Fusion into the electronic channel will contribute significantly to the continued growth and success of this new form of software distribution." NetObjects Fusion 2.0 is currently available for purchase from both software.net and BUYDIRECT.COM at an estimated street price of $295.
"We believe people will be banging down our virtual door to get their electronic versions of NetObjects Fusion," said William Headapohl, executive vice president, electronic commerce at CNET. "The convenience factor of having NetObjects Fusion available over the Web and its new pricing will be very attractive to BUYDIRECT.COM's Web-savvy clientele."
About NetObjects
NetObjects, Inc. is a privately-held company that is funded by IBM, Perseus LLC, AT&T Ventures, Norwest Venture Capital, Venrock Associates, Rae Technology LLC and private investors. NetObjects' partners include Apple Computer ( AAPL), AT&T (NYSE: T), IBM (NYSE: IBM), Microsoft (NASDAQ: MSFT), Netscape (NASDAQ: NSCP Sun Microsystems' Javasoft (NASDAQ: SUNW) and UUNET (NASDAQ: WCOM).
NetObjects Fusion is the first smart Web site building application that integrates automated site building, professional quality design and publishing, thereby lowering the cost, time and tedium of building high-quality Web sites. NetObjects Fusion has won several awards including CNET's 1997 Internet Excellence Award for Best Web Design Product and PC Magazine's Editors Choice award. More information about NetObjects can be found at www.netobjects.com.
For more information contact:
Priti Khare, PR Specialist
NetObjects
2055 Woodside Road
Redwood City, California 94061
650 482 3251
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