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Redwood City, CA, Feb. 11, 1997 -- NetObjects, Inc. today announced that Zip2 Corporation, the leading provider of Internet business directory services, will offer NetObjects Fusion as the preferred Web site building software to Zip2's newspaper and other media partners for the creation of sites for local businesses.
The Zip2 partnership follows the adoption of NetObjects Fusion by several major publishing companies such as New Jersey Online and Talent Scout, the San Jose Mercury News' classifieds Web section, who have standardized on the product to build their Web sites. Together, these milestones further NetObjects' inroads into the Web publishing market, consolidating its position as leading Web site development software provider.
"In our charge to dominate the Internet publishing segment, we realize it is critical to partner with companies who have a deep understanding of the specialized needs of publishers," said Mark Patton, NetObjects' vice president of worldwide sales. "The combination of NetObjects Fusion's templates and site-oriented approach with Zip2's comprehensive business directory services provides publishers a best-of-breed solution."
Zip2's partners such as Knight-Ridder and Landmark Communications newspaper properties, include 33 of the top 100 metro markets. Zip2 and NetObjects will conduct a series of co-marketing activities to promote NetObjects Fusion, including offering a welcome kit to Zip2's partners, displaying online banners and participating in tradeshows.
"With our media partners, Zip2 will be creating hundreds of thousands of high-quality, content-rich Web sites for local businesses across America," said Elon Musk, chief technology officer of Zip2. "Zip2 found NetObjects Fusion to be the most effective tool to create the type of sophisticated and appealing Web sites that local businesses demand today."
Currently, over 1000 U.S. publishers have established a Web presence with hundreds more in the process of doing so. In addition, each publisher receives content from several content providers who are looking for an easy way to translate information from other media to the Internet.
"Users dizzy with the pace of the Web and the rich media employed by it have forgotten that it is essentially a publishing medium today," said Craig Cline, vice president of content development, Seybold Seminars. "I think there is a great need for tools like NetObjects Fusion that bring a publication-centric view and understanding of the process of publishing to Web site building."
NetObjects Consolidates Position in Internet Publishing
NetObjects Fusion 1.0 is the industry's only visual, site-oriented Web site building software that gives users a quantum leap of productivity over manual, programmatic ways of building Web sites today. NetObjects' flagship Web site building software application, the product is available for Windows and Macintosh operating systems. NetObjects Fusion 1.0 has won several industry awards including Slaughterhouse's Killer App, one of C/NET's Top Five Internet Products of the Year, Morph's Outpost Daily Spectrum's Best Web Authoring Tool, New Media Magazine's HyperMedia award, PC Magazine's Editors Choice and Publish Magazine's Impact.
About Zip2
Zip2 is the leading technology provider for the online local advertising industry. Zip2's technology platform provides advanced searching, mapping and communications capabilities that connect consumers with businesses in the simplest, most cost-effective way possible. The company's flagship product, the Zip2 Yellow Pages, is located on the Internet at www.zip2.com. Zip2 is headquartered at 390 Cambridge Avenue, Palo Alto, CA 94306. The main telephone number is 415-329-8401.
About NetObjects
NetObjects, Inc. is a privately-held company that is funded by Perseus LLC, AT&T Ventures, Norwest Venture Capital, Venrock Associates and private investors. NetObjects develops Web site building products that are based on the first visual, site-oriented approach to building Web sites, unlike first generation, text-based, page-oriented tools. NetObjects FusionTM is the first smart Web site building application that integrates automated site building, professional quality design and data publishing, thereby lowering the cost, time and tedium of building high-quality Web sites. NetObjects Fusion is actively promoted by NetObjects' partners Apple Computer, AT&T, IBM, Javasoft, Microsoft, Netscape, and UUNET Technologies.
Information about NetObjects and its products can be found on the World Wide Web at http://www.netobjects.com or by calling 1-888-449-6400.
For press inquiries, contact:
Kamini Ramani
Director of Corporate Communications
NetObjects, Inc.
415-482-3238
Laura Grams
Zip2 Corporation
415-614-0878
NetObjects Fusion is a trademark of NetObjects, Inc.
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