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Internet World, New York, NY, Dec. 10, 1997 -NetObjects, Inc., the Web site building company, and Live Picture Corp., the Internet imaging company, today entered into a strategic partnership aimed at enabling Web site builders to easily create media-rich content for dynamic, immersive Web sites.
Under terms of a new technology licensing and distribution agreement, NetObjects Fusion will support Live Picture's client/server imaging solutions, based on the FlashPix™ multiple-resolution imaging standard and the Internet Imaging Protocol (IIP).
As the initial milestone of the collaboration, NetObjects will provide direct support for the FlashPix image format and IIP in its next version of NetObjects Fusion. FlashPix support within NetObjects Fusion will let Web site builders easily incorporate multiple-resolution FlashPix images on their sites. With FlashPix and IIP, Internet users can click on pictures to view progressively detailed images of products - such as apparel, furniture or other manufactured goods - quickly and easily via the Web. The FlashPix format and IIP were pioneered by Live Picture and represent a dramatic improvement over the low-resolution pictures that populate the Web today.
"As Web sites evolve from simple billboards to dynamic business entities, site builders need access to rich media such as high-resolution FlashPix images to enhance the user experience," said David Kleinberg, NetObjects co-founder and executive vice president of products. "FlashPix and IIP have clearly emerged as the best formats for displaying and examining images quickly and easily. We see real synergy between Live Picture's vision of Internet imaging and our focus on site builders' needs and look forward to a fruitful collaboration between our two companies."
"Nothing is more important to Web site builders than delivering unique visual content that excites users and keeps them coming back for more," said John Ison, vice president of marketing at Live Picture. "We are thrilled that NetObjects is including support for FlashPix in NetObjects Fusion, making it as easy to use high-resolution zoomable images as today's common, single-resolution JPEGs."
About Live Picture
Live Picture Corp. is the leading provider of solutions for rapidly delivering high-quality images over the Internet. Live Picture transforms images from mere pictures to powerful tools that communicate and invite hands-on participation for learning more about a product, property, or location. This revolution in imaging changes the way businesses work with images on networks and provides new visual solutions for electronic commerce, marketing, entertainment, education, and publishing. Founded in 1993 and based in Scotts Valley, Calif., Live Picture is on the Web at http://www.livepicture.com.
About NetObjects, Inc.
NetObjects, Inc. is a privately-held company that is funded by IBM,
Perseus LLC, AT&T Ventures, Norwest Venture Capital, Venrock Associates,
Rae Technology LLC and private investors. NetObjects' partners include
Apple Computer (NASDAQ:AAPL), AT&T (NYSE: T), IBM (NYSE: IBM), Microsoft (NASDAQ: MSFT), Netscape (NASDAQ: NSCP), Sun Microsystems' Javasoft (NASDAQ: SUNW) and UUNET (NASDAQ:WCOM).
About the NetObjects Product Family
The NetObjects product family consists of NetObjects Fusion Personal
Edition for entry-level site builders, NetObjects Fusion 2.0 for
experienced site builders and NetObjects TeamFusion for site building
teams. All three products are the first in their class to integrate
automated site building, professional quality design and publishing,
thereby lowering the cost, time and tedium of building high-quality Web
sites. NetObjects Fusion has won several awards including CNET's 1997
Internet Excellence Award for Best Web Design Product and PC Magazine's
Editors Choice award. More information about NetObjects and its product
can be found at www.netobjects.com.
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Live Picture and the Live Picture logo are either trademarks or
registered trademark of Live Picture, Inc. FlashPix is a trademark of
Eastman Kodak Company. The FlashPix format is defined in a
specification and test suite, developed and published by Kodak in
collaboration with Live Picture, Inc., Hewlett-Packard, and Microsoft
Corporation. Other brands and products are trademarks of their
respective owners.
For more information contact:
Kamini Ramani,
NetObjects, (650) 482-3238,
kamini@netobjects.com
Holly Fisher,
Live Picture, (408) 430-4315,
holly@livepicture.com
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