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Illustra, NetObjects and Clement Mok designs Provide Core Technologies for 24 Hours in Cyberspace
Database, Authoring and Template Tools Enable Largest Online Publishing Event

Redwood City, CA, February 2, 1996 -- NetObjects Inc., Illustra Information Technologies Inc., and Clement Mok designs today announced they have collaborated to deliver an automated turnkey publishing solution that will form the technology foundation for 24 Hours in Cyberspace, the largest online publishing event ever staged.

Technologies from the three companies will make it possible to manage and publish digital content from hundreds of locations around the world, allowing the 24 Hours in Cyberspace team to automatically create a totally new World Wide Web site every 30 minutes. Many industry influencers believe this technology will redefine publishing, not only for large media companies such as newspapers, magazines, and other publishers, but also for many other businesses and organizations who publish information on internal and external Web sites where content is frequently changed or updated.

Photojournalist Rick Smolan, creator of the 24 Hours in Cyberspace project, said, "24 Hours in Cyberspace is a compressed version of the publishing environment faced by many organizations who need to publish and update lots of rapidly-changing content from various sources. Digital content will be pouring in from every corner of the globe in a period of 24 hours. We need to collect, manage, edit, and publish this massive amount of content quickly and easily. We couldn't have pulled off this project without the integrated enabling technologies from Illustra, NetObjects, and Clement Mok designs."

A New Solution for Content Creation and Management
Illustra, NetObjects, and Clement Mok designs collaborated to create a turnkey workflow, content creation, and management solution for the 24 Hours in Cyberspace site. The site will include hundreds of stories and thousands of images, all shot, transmitted, collected, edited, designed, and published during the course of a single day. The most logistically complex Web undertaking to date, the 24 Hours in Cyberspace project clearly illustrates the content management challenges faced by organizations doing business on the Internet. The collaboration of Illustra, NetObjects, and Clement Mok designs represents a new model for managing, creating, and publishing digital content on the Web.

Contributions from photojournalists around the world will be managed using the Illustra multimedia database. Unlike traditional databases, which only support alphanumeric data in native form, the unique architecture of the Illustra database allows for rich content, including graphics, photographs, audio, video, and text, to be stored and queried.

The Illustra database will automatically review the e-mailed submissions to ensure they adhere to technical guidelines and notify the contributors of the results.

Once the raw content has been prepared, NetObjects Site PublisherTM will be used to build and update the entire site every 30 minutes. This authoring tool, created especially for 24 Hours in Cyberspace, allows editors to easily retrieve the content for each story from the Illustra database and assemble the stories using pre-built templates.

The templates were designed by Clement Mok designs, one of the world's top design firms. Together with the NetObjects authoring tool, the templates will allow editors to use a copy-and-paste approach to build a page, and toggle quickly between different story designs. Using NetObjects Site Publisher, editors will be able to place the story in various locations within the 24 Hours in Cyberspace site, and with a click, publish the entire site with all links and navigational controls automatically generated and updated.

"This is one of the most demanding Web applications ever designed," said Dick Williams, president and CEO of Illustra. "24 Hours in Cyberspace is as much a workflow challenge as it is a technology challenge. In addition to managing enormous amounts of rich data from all points of the earth, we also created a workflow process to meet both the ease-of-use demands of remote photojournalists and the quality- assurance requirements of Rick Smolan and his creative team. This is the ultimate in real-time mission-critical collaboration, and it has direct, practical application in the business world."

"By taking on the largest real-time Web site as a test of our architecture and technology for automated publishing, NetObjects is very far along in solving key problems of Internet and online publishing, said Samir Arora, CEO of NetObjects. Our goal is to understand the site publishing and management process and provide tools that are simple, powerful, and really useful."

Clement Mok, chairman of Clement Mok designs, said, "The challenge with the Web is to make information easy to create, as well as attractive and accessible. This will give the Web much greater appeal, while furthering its use and acceptance. As evidenced by our collaboration on 24 Hours in Cyberspace, Clement Mok designs and its partners are pioneering a new way of creating, presenting, and delivering information over the Web."

The entire 24 Hours in Cyberspace project was conceived, designed and tested within a three-month period. Illustra, NetObjects, and Clement Mok designs are part of a large consortium of companies, spearheaded by Kodak, Sun Microsystems, and Adobe Systems, who have contributed resources and technology to support the project.

For more information about the 24 Hours in Cyberspace project, visit the site at http://www.Cyber24.com.

About The Companies

Illustra
Headquartered in Oakland, CA, Illustra Information Technologies, Inc., is the leading worldwide supplier of content management systems and tools for applications in multimedia and entertainment, digital media publishing, earth sciences, and financial services. The company's flagship product, the Illustra Server, allows users to store, manage, and analyze rich multimedia data, such as audio, video, text, and images, in a single database along with traditional character strings and numbers. The company was founded in 1992. For more information on the company and Illustra's products, please visit http://www.illustra.com. Illustra and the Illustra logo are trademarks or registered trademarks of Illustra information Technologies, Inc.

Illustra recently announced an agreement to be acquired by Informix Corp., the leading supplier of high performance, parallel processing database technology for open systems. The acquisition will enable Informix to integrate Illustra's dynamic content management system into its core parallel database technology.

On February 6th, the combined companies will announce the Informix Universal Server, the first enterprise-capable, fully extensible relational database management system.

Clement Mok designs
Clement Mok designs is an acknowledged leader in the areas of identity, packaging design and marketing support, interactive kiosk design, CD-ROM title design, on-line service design, interface design and information architecture.

NetObjects
NetObjects, Inc. develops products that enable Web site builders to dramatically improve the design, authoring, publishing, and updating of Web sites. NetObjects Fusion provides the first visual, site-oriented approach to building Web sites, unlike first generation, text-based, page-oriented tools. NetObjects Fusion is the first smart Web site building application that integrates automated site building, professional-quality design and data publishing, thereby lowering the cost, time and tedium of building high-quality Web sites. Founded in 1995 and headquartered in Redwood City, CA, NetObjects is privately-held and funded by Norwest Venture Capital, Venrock Associatesand private investors. Information about NetObjects and its products can be found on the World Wide Web at http://www.netobjects.com or by calling 1-888-449-6400.

For press inquiries, contact:
Kamini Ramani
Director of Corporate Communications
(415) 482-3238
kamini@netobjects.com

 

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