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NetObjects Introduces GoBizGo.com to Bring E-business to Small Businesses.  GoBizGo.com to take New Approach to Help Small Businesses Be Successful Online

Redwood City, Calif., December 6, 1999 – NetObjects, Inc. (NASDAQ:NETO), a leading provider of e-business software, solutions and e-services for small business and enterprises, today unveiled its new GoBizGo.com (www.gobizgo.com) brand and previewed its plans to change the way small businesses will create, promote, and manage a successful Internet presence.

Today’s announcement is a follow up to NetObjects’ October 1999 acquisition of Sitematic Corporation and the formation of NetObjects’ new Small Business Online Division. GoBizGo.com now replaces and builds on the success of Sitematic as the online e-business solutions provider for small businesses.  GoBizGo.com is reaching small businesses by partnering with companies, such as OfficeMax (NYSE: OMX), US West (NYSE: USW), Sir Speedy and Concentric (NASDAQ: CNCX) that need to offer online services to enhance their customer relationships.

“We chose the name GoBizGo.com to reflect the enthusiasm and momentum that we commit to give to our customers as we work with them to take their business to the next level,” said Samir Arora, CEO and president of NetObjects, Inc. “To be successful online takes more than just building a web site or storefront. Small businesses need a trusted partner who can provide a complete set of solutions as their business grows and then back it up with the commitment to helping them succeed every step of the way.” 

GoBizGo.com applications and services are targeted at mainstream small businesses that have yet to create an e-business. An announcement will be made early next year regarding new dimensions to GoBizGo.com that will give small businesses an online experience beyond anything currently available.

Capitalizing on the success of its web site-building desktop software, NetObjects Fusion, NetObjects now offers Internet accessed solutions for all types of businesses, including those with minimal technical experience. GoBizGo.com, with its integrated suite of services and resources, empowers the small business owner with an easy-to-use web site builder and robust e-commerce functionality. Integrated e-services currently include a powerful e-mail list management tool to communicate with customers and prospects, an automatic link to eBay, and immediate, real-time credit card authorization for those operating online storefronts. Also included are web site hosting, domain name and search engine registration and the highest caliber of customer service and support.

“Small business owners are confronted with multiple ways to get online, but GoBizGo.com will deliver what they need the most, an integrated set of services without the technical complexities or hidden costs, plus a one-to-one relationship with a trusted partner who is there to help them achieve success,” said Arora.

NetObjects also announced today NetObjects Fusion 5.0, the first web site-building software solution with an integrated Online View (see related press release).  Through its new Online View, NetObjects Fusion 5.0 delivers dynamically updated e-services and content that enhance the commerce, connectivity and community of the small business web site.

About NetObjects
NetObjects, Inc. (NASDAQ: NETO), an IBM affiliate (NYSE:IBM), is a leading provider of e-business solutions and services that enable small businesses and enterprises to build, deploy and maintain web sites on the Internet and corporate intranets.  Through its Small Business Online Division, NetObjects is revolutionizing the ease with which small businesses develop and grow their online business. The GoBizGo.com online e-business building solution and NetObjects Fusion® software deliver complete online and desktop web site applications. The NetObjects Enterprise Division is enabling enterprise intranet teams to work together more efficiently to develop, manage and update business web sites with its NetObjects Authoring Server Suite.  In addition, NetObjects Professional Services provides intranet and extranet solutions to Fortune 2000 customers and provides training, which encompasses complete web education on NetObjects products, web marketing/traffic building, site implementation, graphics and companion products. 

NetObjects has been ranked by Softletter 100, NewMedia 500 and as one of Fortune's 25 Very Cool Companies.  Its products have won more than 50 awards, including Windows Magazine’s Win 100 award, InfoWorld’'s Analyst Choice award, CNET's Internet Excellence award, PC Magazine’s Editors Choice award and InternetWorld’s Industry Award.  More information about NetObjects and its products can be found at www.netobjects.com.

For press inquiries contact:
Allison Green, NetObjects, Inc., (650) 482-3637,
agreen@netobjects.com

© 1999 NetObjects, Inc. All rights reserved. NetObjects is a registered trademark, and NetObjects Fusion, NetObjects Authoring Server and GoBizGo are trademarks of NetObjects, Inc. All other brand and product names may be trademarks or registered trademarks of their respective companies.

This press release contains forward-looking statements within the meaning of the federal securities laws. Such statements can be identified by the words "believes", "anticipates", "plans", "expects", and similar expressions.  These forward-looking statements include, without limitation, statements about the market opportunities for web site building software and services, our strategy, and competition. These forward looking statements do not constitute assurances regarding our future operating results, including the impact of our acquisition of Sitematic Corporation upon our operations, cash flows, and financial condition.  Our actual results could differ materially from those expressed or implied by these forward-looking statements due to various factors, including the risk factors described in our Form 10-Q filed with the SEC pursuant to the Securities Exchange Act of 1934. We undertake no obligation to update publicly any forward-looking statements for any reason, even if new information becomes available or relevant events occur in the future.

 

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