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Redwood City, Calif., and Tynsboro, Mass., March 22, 1999 -- NetObjects, Inc., the developer of award-winning Web authoring products, and QuickBuy, Inc., a developer of powerful e-commerce software, today announced that they will work together to offer small businesses a simple, integrated, and cost-effective solution to create and maintain commerce enabled sites.
NetObjects Fusion™, with its open architecture, allows developers like QuickBuy to create custom Java-based components that enhance and extend the functionality of the product. Businesses using NetObjects Fusion will be able to create and integrate QuickBuy's intelligent, buyable icons, known as Buycons, seamlessly within the NetObjects Fusion interface to add one-click, drag-and-drop shopping to their Web sites. These free components will be available in June.
Buycons are intelligent icons packed with invisible information such as price, color, size and item availability. Shoppers can drag these portable "sticky" images to their personal shopping carts and make instant online purchases with the click of the mouse. QuickBuy's Buycon-based e-commerce solutions enable Internet merchants to easily extend their business on the Web while offering customers an intuitive and sophisticated shopping experience.
"NetObjects Fusion has established itself as a leading Web site building product for businesses," said Scott Shwarts, NetObjects' senior director of evangelism and developer programs. "We are excited that QuickBuy has chosen to integrate their revolutionary new technology with NetObjects products to offer businesses a powerful e-commerce solution that leverages NetObjects Fusion's trademark ease of use."
"By integrating the Buycon technology with NetObjects Fusion, we are enabling merchants to easily build and deploy e-commerce sites that offer shoppers an intuitive, visual shopping experience," said Gary Miliefsky, President and CEO of QuickBuy, Inc. "Merchants can quickly and cost-effectively provide consumers with the most sophisticated online shopping experience available."
About QuickBuy's Products
QuickBuy Shopper--A shopping cart/electronic wallet combination, QuickBuy Shopper will be available in June for free download at www.quickbuy.com. QuickBuy Builder--A tool that builds Buycons for small business sites with less than 100 items for sale, QuickBuy Builder provides small online merchants with the advanced technology to cost-effectively offer their customers the most sophisticated e-commerce experience possible. QuickBuy Builder will be available to merchants in June for a subscription based fee ranging from $10-$30 per month.
About NetObjects Fusion 4.0
Version 4.0 is the first Web authoring software product to provide integrated, visual support for creating Web sites that include dynamically generated data, e-commerce functionality and rich content, and reinforces NetObjects Fusion's leadership position in Web authoring products for business users.
For press inquiries contact:
Priti Khare, NetObjects,
(650) 482-3251,
priti@netobjects.com
Jane Carpenter,
Schwartz Communications for QuickBuy,
(781) 684-0770
© 1999 NetObjects, Inc. All rights reserved. NetObjects is a registered trademark, and NetObjects Fusion is a trademark of NetObjects, Inc. All other brand and product names may be trademarks or registered trademarks of their respective companies.
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