In the ultimate test of a company’s website, OurBeginning.com will unveil a series of five :30-second commercials to build name recognition and drive curious viewers to the site. This $4 million branding and marketing outreach effort includes pre-game show sponsorship and pre and in-game commercials.

OurBeginning.com’s Super Bowl package includes exclusive sponsorship of a 30-minute pre-game show, a series of four: 30-second commercials airing in the pre-game and one: 30-second spot in the second quarter. Consistent with the new trends in .com advertising, the commercials will be more about building the name recognition and less about describing the nature of the company.

“We are expecting a superior volume of website traffic both leading up to and following the Jan. 30 game,” said Michael Budowski, CEO of OurBeginning.com. “We want our commercials to be entertaining and memorable - that is what drives website traffic during a global forum such as the Super Bowl.”

NetObjects Fusion is the solution that OurBeginning.com uses to build, manage and update its website, currently hosting about 10,000 unique user sessions and 500,000 hits daily.

Budowski credited the NetObjects products with supplying the infrastructure for the OurBeginning.com website. Among other products, OurBeginning.com is using Domino Designer Release 5, which is compatible with NetObjects Fusion to integrate Lotus Domino databases into its system.

“Once we have peaked the viewers’ curiosity, our website and NetObjects Fusion will do the real work,” Budowski said. “That is why OurBeginning.com has been developed via the NetObjects Fusion solution - to provide for a unique shopping experience through a clear, easily navigated and robust storefront.”

“We are excited to be playing a part in OurBeginning.com’s Super Bowl campaign,” said Mark Patton, executive vice president and general manager, small business division, NetObjects, Inc. “NetObjects Fusion has helped hundreds of thousands of small businesses develop a successful web presence, and it will be great to see one of those businesses introduced to millions of people across the country. Our aim is to provide small businesses the same advantages that large companies enjoy on the Internet, and OurBeginning.com is a great example of that.”

About OurBeginning.com
Based in Orlando, Fla., OurBeginning.com is the online stationery superstore specializing in convenience, value and personalized service. OurBeginning.com has the answer for all printed stationery needs, business and personal, offering the largest selection of wedding, birth, holiday and other special occasion announcements and invitations. The website also offers a full line of corporate stationery as well as OurGreetings, a proprietary line of electronic greeting cards.

Among the exclusive features at OurBeginning.com is Ask Susan, where etiquette expert and certified wedding consultant Susan Budowski answers wording how-to’s and offers complimentary advice on tricky etiquette situations.

About NetObjects
NetObjects, Inc. (NASDAQ: NETO), an IBM affiliate (NYSE:IBM), is a leading provider of e-business solutions and services that enable small businesses and enterprises to build, deploy and maintain Web sites on the Internet and corporate intranets. Through its Small Business Online Division, NetObjects is revolutionizing the ease with which small businesses develop and grow their online business. The GoBizGo online e-business building solution and NetObjects Fusion® software deliver complete online and desktop Web site applications. The NetObjects Enterprise Division is enabling enterprise Web teams to work together more efficiently to develop, manage and update business Web sites with its NetObjects Authoring Server Suite. In addition, NetObjects Professional Services provides Intranet and Extranet solutions to Fortune 2000 customers and NetObjects certified training and education on NetObjects products, Web marketing/traffic building, site implementation, graphics and companion products.