According to Arora, as the Web matures, businesses need more than just an online presence, they need an "e-site" or a place where customers, employees, suppliers and distributors can reach, interact and transact with the business. These e-sites enable businesses to save money by providing a cost efficient information outlet, make money by enabling transactions and create money by expanding the business model through permitting advertising on the site etc. E-sites represent a convergence of publishing, electronic commerce and application functionality and enable business to truly leverage the potential of the Internet. Arora's talk also highlighted the developments in core Internet technologies such as HTML, DHTML, XML and Java and the ways in which they will enhance the development of e-sites.

NetObjects products NetObjects Fusion™, NetObjects Fusion ProPack, NetObjects Authoring Server™ Suite, NetObjects ScriptBuilder™ and NetObjects BeanBuilder™, which enable the creation of e-sites, will be exhibited at Internet World in the NetObjects booth #467. In addition, the NetObjects booth will also include a partner pavilion to showcase NetObjects Fusion components developed by partners such as Allaire, Breakthrough Software, Headspace, Icat, IP2 and Lotus Corporation, an IBM (NYSE: IBM) subsidiary

About NetObjects
NetObjects, Inc. is a privately-held company that is funded by IBM, Perseus LLC, AT&T Ventures, Norwest Venture Capital, Venrock Associates, Rae Technology LLC and private investors. The NetObjects product family consists of NetObjects Fusion Personal Edition, NetObjects Fusion 3.0, NetObjects Authoring Server Suite, NetObjects ScriptBuilder™ 2.0 and NetObjects BeanBuilder™. NetObjects develops and markets award-winning Web site building software for businesses.