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Marlborough, MA - August 2, 1999-
Be Free, Inc., a leading provider of affiliate sales channel technology, services and knowledge, today announced an alliance with NetObjects, Inc., developers of award-winning e-business web site building products for small businesses and enterprise users. The alliance will permit web site builders to add affiliate links as they are building their sites, thereby enabling a revenue-generating source from the moment the site is launched.
“NetObjects prides itself on being the end-to-end solution provider for e-business site builders,” said Bernard Desarnauts, vice president of desktop product management and marketing for NetObjects. “Our agreement with Be Free allows us to empower our customers with more solutions to generate revenue and compete in the booming Internet economy.”
Through this agreement, NetObjects will introduce their customers to Be Free’s FastAppsm program that enables web site owners to apply to become affiliates of multiple e-merchant programs through one easy online application.
“Affiliate sales channels have become an integral component of many successful online businesses,” said Gordon Hoffstein, president and CEO of Be Free, Inc. “This agreement with NetObjects provides web builders instant access to partnership agreements with some of the largest merchants and service providers on the Internet.”
About NetObjects
NetObjects, Inc. (NASDAQ: NETO), majority owned by IBM (NYSE:IBM), is a leading provider of e-Business software and services that enable small businesses as well as large-scale enterprises to build, deploy and maintain Web sites on the Internet and corporate intranets. The NetObjects product family includes NetObjects Fusion and NetObjects Authoring Server Suite. In addition, NetObjects offers its customers on-line solutions, including content, products and services to help them register, host, build, maintain and promote their Web sites.
NetObjects has been ranked by Softletter 100, NewMedia 500 and as one of Fortune’s 25 Very Cool Companies. Its products have won over 50 awards including InfoWorld's Analyst Choice award, CNET's Internet Excellence award, PC Magazine's Editors Choice award and InternetWorld’s Industry Award. More information about NetObjects and its products can be found at www.netobjects.com.
About Be Free, Inc.
Be Free, Inc. is the leading provider of online affiliate sales channel technology, services and knowledge. Be Free is the industry’s pioneer of the merchant-branded affiliate sales channel, enabling online retailers to capture revenue by selling products in context on affiliate web sites. With more than 1,000,000 affiliates in their sales channels, Be Free’s clients include the Internet’s leading merchants such as barnesandnoble.com (bn.com) (NASDAQ:BNBN), American Greetings (NYSE:AM), Electronic Newsstand, Reel.com (NASDAQ:HLYW) and Network Solutions (NASDAQ:NSOL). Affiliates can enroll in affiliate programs using Be Free’s technology with FastAppsm, located at: http://www.reporting.net/networks/affiliates/bf_fast_app. The company’s product offerings include the BFASTsm affiliate sales channel technology and the BFITsm targeted advertising delivery system. Founded in 1996, Be Free has offices in Marlborough, MA and Pittsburgh, PA. For more information, visit Be Free’s web site at http://www.befree.com.
For press inquiries, please contact:
Dawn Giusti, NetObjects, Inc., 650-482-3630, dawn@netobjects.com
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